---
title: Why is Google Analytics Installed on my Website?
description: All websites that Antenna builds will have Google Analytics installed
---

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# Why is Google Analytics Installed on my Website?

## All websites that Antenna builds will have Google Analytics installed

We recommend all sites have Google Analytics installed to gather important information about user engagement on the site, track conversions and develop digital strategies rooted in data informed decisions. 

### **What is its purpose**

To understand how effective the website is performing with visitors

### **Examples of data Google Analytics tracks:**

- Number of visitors the site gets
- Where visitors are coming from
- How visitors navigate through the site
- How long visitors spend on each page
- Data related to GA Goals

**What to look at on your analytics**

- Results of goals/conversions
- Site traffic - where visitors are coming from and where they’re going on the site.

### **Why do you need my IP addresses?**

Client and Antenna employees' IP addresses are entered into Google Analytics so they are not counted in the reporting.

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```json
{
  "@context" : "http://schema.org",
  "@type" : "Organization",
  "address" : [ {
    "@type" : "PostalAddress",
    "addressCountry" : "United States",
    "addressLocality" : "New York",
    "addressRegion" : "NY",
    "postalCode" : "10017",
    "streetAddress" : "52 Vanderbilt Ave 7th Fl.",
    "telephone" : "(646) 833-0289"
  }, {
    "@type" : "PostalAddress",
    "addressCountry" : "United States",
    "addressLocality" : "Hackensack",
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    "@type" : "PostalAddress",
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    "addressLocality" : "San Francisco",
    "addressRegion" : "CA",
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    "@type" : "PostalAddress",
    "addressCountry" : "United States",
    "addressLocality" : "Chicago",
    "addressRegion" : "IL",
    "postalCode" : "60642",
    "streetAddress" : "1512 North Fremont Street Suite 202",
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  "description" : "Two decades pushing the boundaries of public relations and marketing for innovators in clean energy, sustainability, smart technology and life sciences.",
  "email" : "keith@antennagroup.com",
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  "telephone" : "(646) 833-0289",
  "url" : "https://www.antennagroup.com"
}
```